At Seasol we are in the business of growing and nurturing! And not just plants, but strong communities, a happy healthy workplace and a sustainable environment.
We think everyone should have the opportunity to enjoy some kind of garden or grow their own food and to do it naturally. We want every kid to get their hands dirty and discover that tomatoes don't grow in the supermarket. And we want all of you to feel confident that you can create a beautiful garden in the wet, the dry and everything in between. So we make products to help you do just that.
What we do?
We manufacture and market organic liquid seaweed and environmentally friendly fertilisers in the retail, commercial and export sector.
Imagine harvesting sweet, juicy fruit and tasty vegetables straight from the backyard, growing roses with a spectacular number of blooms or creating a lush healthy garden that looks good year round. Seasol's garden product range is designed to make your garden sing! From our signature garden health treatment Seasol, to organically based fertilizers and soil conditioners and innovative water saving products, we make it possible to create a beautiful, productive garden in any conditions.
Visit our Products page to find out more.
Where we came from?
Seasol started as a small Tasmanian based Seaweed Company. In 1984 it was purchased by Eric Haynes, a coal miner from England who had migrated to Australia with his wife Molly in the 1950's.
At the time the Company was manufacturing and selling a product called Seasol, a plant health tonic and soil conditioner made from Bull Kelp washed ashore on King Island. Although not widely recognized, the product was generating significant interest locally among farmers and commercial growers who saw improved growth and quality in their crops when Seasol was applied.
Eric quickly recognized the potential of such a product and in the years that followed Seasol was developed for commercial horticulture. It was during this time that it proved its value as a superior plant tonic. Results in the field continued to show that Seasol improved the quality and performance of yields, reduced plant stress and resulted in tougher, healthier plants. Although R&D funds were limited, trials and anecdotal evidence from all over Australia and indeed many parts of the world, confirmed that this magical seaweed had properties that science was yet to properly identify.
In the mid 1990's Seasol was re-packaged specifically for the home garden market, and with the support of horticultural experts such as Don Burke its sales and popularity among home gardeners grew rapidly. As a result of Seasol's capacity to help protect plants against hot, dry conditions and its astonishing ability to stimulate root growth, it quickly became the top selling liquid garden treatment in Australia.
Such positive results paved the way for the launch of a new Seasol home garden range. In 2000 PowerFeed, a fish based fertilizer and soil conditioner, was released into the home garden market with great success. Since then several products have been added to the company's range including Seasol Planting Gel, Seasol Super Soil Wetter, Seasol for Lush Green Lawns and most recently PowerFeed for Vegies.
Where are we today?
Seasol is still 100% Australian made and owned and organically certified. Eric remains a driving force behind the business, along with his daughter and Managing Director Lisa Boyd. The company employs over 60 people and is the only seaweed company on the retail market that takes its product from harvest to manufacture.
The commercial arm of the business continues to thrive and with significant resources going into R&D, Seasol is proud to be associated with some of the biggest farms and commercial growers in the country.
Seasol has been manufacturing and marketing organic and environmentally friendly products for over 30 years. Our growing range of plant tonics, fertilisers and water saving products are designed to help keep both gardens and the planet green and beautiful.
Seasol is Certified Organic in Australia by Australian Organic Ltd (formerly Biological Farmers of Australia), in New Zealand by BioGrow, in Europe through Organic Farmers and Growers and in the USA by Omri.
Seasol is derived from a blend of the finest brown kelps from around the world - King Island Bull Kelp (Durvillaea potatorum) and Knotted Kelp (Ascophyllum nodosum) from the North Atlantic Ocean. The Bull Kelp is sustainably sourced from storm-cast material collected from remote Southern Ocean shores of Tasmania and King Island. Knotted Kelp grows in shallow intertidal waters. When it is harvested, care is taken not to remove the whole plant – the base is left intact so that the kelp re-grows. In effect, the kelp is harvested by 'pruning'.
Beyond our environmentally friendly product range, our company supports and works with a number of organisations who, like us, are committed to making this a better world to live in.
Having pioneered the seaweed category, we are passionate about our products, but we are equally passionate and committed to our people. It's the people who have made this business successful and as we strive to be recognized as a workplace of choice (quite uncommon in the manufacturing sector) we are very clear about the environment we want to maintain...an environment that is safe, fair, fun, supportive, honest and respectful...an environment where everyone is heard, and everyone gets to share in the company's success.
...and on the subject of fun, we don't mind a good party either.